Shop Overview:

For this evaluation, you will go to your assigned dealership to inquire about a new vehicle. You will be assigned to shop and evaluate the entire sales process. You will portray yourself as a serious buyer who is getting ready to make a purchase within the next two weeks. Do not immediately explain that you will not be buying that day, but if you are asked, explain that you are shopping around and want to get as much information as possible.

If you are offered a test drive, you must accept. Do not ask for a test drive up front, because we want to measure whether the salesperson is offering one, and at what point in the interaction.

You must get a business card or some legitimate proof of your time at the dealership from the salesperson that assists you. If you are not offered one, you need to ask for one.
If something unusual occurs that they are not able to give you a business card, please take a brochure/pamphlet as proof of visit, and have your salesperson write their contact information on it. Your shop may not be accepted without this!